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Case Studies, Landscapes

Presentations at Select Biosciences in San Diego (September 2014)

Exosomes:Technologies, Disease Areas, and Emerging Trends.  Exosomes were once considered the garbage bag of the cell, but exosomes are really much more...

Molecular & Point-of-Care Diagnostics:Technologies, Disease Areas, and Emerging Trends.  The material was presented as a tutorial at the Select Bioscienes meeting in San Diego on September 17,2014.

Exosomes


POC MDx Tutorial

Algae Biofuels: The future?

Algae biofuels could be an alternative to fossil fuels such as gasoline or diesel. Is it hype or is it an important future trend? In May 2011, I reviewed the patent literature on algae biofuels and found ....

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The Experts got it Wrong!

In 2004, I spoke to a group in the Detroit area. Since I was in "Car Country", I decided to make my talk more relevant by adding a story about catalytic converters. Interestingly, I spotted a technology trend....

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Profile of a Power Acquisition

Active Screening: A Key Step in the Acquisition Process. In 2006, Merck acquired SIRNA. In one step, Merck became an independent powerhouse player in RNA Interference. Some in the industry saw the acquisition as a master stroke.

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R&D White Spots and Competitive Advantage

In collaboration with an equity research firm, we conducted research into future technology developments for stents in 2003. In we used Technology Mapping to determine whether Boston Scientific was capable of becoming a powerful competitor and to determine the potential future positions of Guidant, Medtronic and other legacy players.

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Finding Adjacent Markets

The purpose of an adjacent market study is to find new uses for existing products, processes or materials. Some time ago, a mid-sized chemical company who made detergents for laundry, cosmetic and pharmaceutical applications wanted to find new markets for their products and needed a way to break out of the their "comfort" zone. We employed a version of technology mapping, a business process, that helped identify new market opportunities and adjacent markets. The process is outlined below.

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View the Model

Assessing a New Technology & Predicting Future Technology

By 2001 the Human Genome Project had changed the rules for genetic testing, and inspired development of new analytical technologies led by the nucleic acid array and amplification methods....For fully integrated, new products to emerge, technology to run each step in a genetic test must be ready for commercial development, but which technology elements of a genetic test are really ready for commercialization? Which companies own leading or lagging technologies. How will the new area of genetic testing develop?

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Assessing R&D Program Structure within an Organization

It can be useful to understand the organizational structure of key R&D projects or programs of a competitor, a potential partner or an acquisition candidate. Under non-disclosure, an organization MAY be willing to disclose the organizational structure, but often such information is very carefully guarded..... HOWEVER, a good approximation of the organizational structure of an R&D effort within an organization can be obtained using patent data and co-author analysis.

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Pizza Crust Technology Landscape in 2011

The process for making pizza is very well known. That makes it a perfect example for how a technology landscape can be constructed. View our version of pizza crust technology landscape patents. There are more than you might have thought....

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MicroRNA Technology Futures

A microRNA molecule is short piece of ribonucleic acid (RNA) that regulates gene expression in eukaryotic and other cells. After downloading the publication abstracts and standardizing the miRNA references found in them, ETI built a technology landscape ....

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Wind Power Technology Model (2011)

In November 2011, I reviewed the patents in wind power and built a technology landscape. While the report was never finished, you are welcome to view the model on which it would have been based.

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