Future Technology from Technology Mapping Today

Future technology questions answered in a consulting engagement.

New Products and Predicting Future Technology - Accurately!

Building or acquiring new products is a high-risk activity because you need to predict the future accurately. You must correctly predict customer needs - sometimes before the customer knows what he or she needs. Then, you must accurately predict what future technology components can be assembled to meet the needs. To make it more difficult yet, most of the time the information you need to make a decision is incomplete or widely scattered.

Technology Mapping: The Best Kept Secret on the Planet!

To reduce the risk of making costly, time-consuming, inaccurate decisions in new product development, you need the best, most accurate, most complete information possible. Technology mapping is a big part of the solution. Technology mapping is the secret weapon of the biggest companies in the world. Make technology mapping your secret weapon, too

Projects that meet your needs and fit your budget.

With one or two focused questions, a project is not much more costly than a quality FTO search. For more complex projects, we work with you to meet your needs and fit your budget. See our a la carte pricing menu.

How Can I Get Started with Technology Mapping?

1. For more information, ask for a web-based seminar or sponsor an in-house workshop.
2. Purchase an ETI Report. It can be a cost-effective new project starting point.
3. Engage us in a confidential, custom consulting project. We can tailor a project to your needs and your budget.

Technology Mapping: Your Secret Weapon, Too

Technology mapping is the secret weapon of many of the largest corporations in the world, but it can be your secret weapon with a confidential, custom consulting project,too. What comes from a technology mapping project? Remarkably clear answers to questions like the following.

Which technologies are growing rapidly?
What organizations are active today?
Can we partner, license or acquire?
Are there development barriers?
Are there alterative pathways?
Are there special inventors?
Where should we focus?
How can we participate?
What should we avoid?
How should we start?

ETI brings broad ranging expertise and a unique suite of tools to a custom consulting engagement. Our unique tactical visualizations clearly define technology trends. Our strategic visualizations place technology developments into a market context so that senior managers can make their decisions quickly and accurately.

What are the Process Steps? What are the Deliverables?

Our process is simple, yet robust. A custom research project involves several steps.

      1. Define the Project (see Twelve Questions to Define a Project)
      2. Construct and Validate project database(s)
      3. Categorize and Segment the database(s)
      4. Visualize and Measure
      5. Summarize and Interpret
      6. Communicate the findings

ETI can take the lead in the analysis if desired or we can collaborate with your in-house experts to solve your problem.
      - See some examples in our case studies.
      - One of our ETI reports on emerging new technology may be a starting point for your project.

Typically, our results are delivered as a report with recommendations and an action plan. We also include access to a web page based version of the final model for reference and archiving.

Who uses Technology Mapping?

So far, we have provided assistance to medical device companies, consumer product companies, credit reporting firms, a venture capital firm and an equity research firm among others. Our clients are often VP’s, directors or project leaders in R&D, business development or open innovation.

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